Mcdonald’s

When launching the new Chicken Big Mac, we discovered that most of Gen Z had never even eaten an original Big Mac. So how did we get them interested in a sandwich they’ve never had before? We duped it.

Mcdonnell’s

THE DUPE

We collaborated with @EatAtChain to open an undercover dupe restaurant called McDonnell’s. Fans thought they were trying “The Chicken Sandwich” – a dupe of the classic Big Mac – when it was actually McDonald’s new Chicken Big Mac.

THE Event

We had 200+ VIP attendees consisting of media and influencers, plus 450+ GA attendees. We sold out in less than 3 hours and had over 100 social engagements in a span of 48 hours.

The REVEAL

The morning of October 3rd 2024, we announced the Chicken Big Mac and revealed McDonald’s was behind the McDonnell’s dupe all along getting coverage across social media and on news outlets like USA TODAY, TODAY, The Daily Meal, Mashed.