Total by verizon
As a brand in the crowded pre-paid wireless market, Total by Verizon was looking to show up in a big way.
So when we heard that New York City was hiking the subway and bus fares on our core customers we knew that we had to go all in for NYC.
mta x tbv metrocard
On August 21 – the morning of the price hike – pre-paid MTA cards were handed out at transit hubs around the city, including 100 fully unlimited cards.
Social
Leading up to the day of the price hike, we began teasing where and when we were going to be in NYC.
Partnership with @devonrodriguezart
To bring even more awareness to the activation and launch of Total by Verizon, we partnered with someone who knows the people of NYC best and is always going all in for them, famed influencer and artist Devon Rodriguez.
Organic social
I’m also in charge of writing organic social for relevant and trending moments on the Total by Verizon social channels. Most recent work can be seen: @totalbyverizon
